Lamar's Donuts is a historic Kansas City institution. Founded in 1933. Lamar’s has been making delicious treats for over 85 years. This rebrand is meant to bring Lamar’s into the world of boutique gourmet donut shops while still remembering where it all began. A modern color palette and illustration style brings the modern twist while a logo type inspired by Classic department stores and use of historic images references the rich heritage of Lamar’s.